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The Cabo 100 / Private Service

No. 07

Pure Cabo

A discreet concierge offering airport VIP meet-and-greet, private chefs, tequila and wine tastings, and yacht charters from 40 to 120 ft.

Pure Cabo, Los Cabos (illustrative image)
Illustrative image, AI-generated. Photography of the real place coming soon.

Pure Cabo is the call you make when a Los Cabos stay needs something done quietly and well. Based in Pedregal above Cabo San Lucas, the concierge company built its reputation on sourcing items and services discreetly for clients who value privacy, and its reach extends from Cabo San Lucas and San José del Cabo to Todos Santos, the East Cape and La Paz.

The scope is unusually wide. On the residential side, Pure Cabo can pre-stock a villa, arrange in-suite massage, flowers and live music, find hard-to-locate wines and spirits, place a private chef in the kitchen and secure tables at sought-after restaurants and clubs. Its butler service covers packing and unpacking, wardrobe care, meal planning and groceries, supervision of household staff, transfers and departure day. For clients who require it, trained security staff and chaperones can handle the movement of people or valuables.

The activities list reads like a catalogue of everything the destination offers: glider and helicopter flights, skydiving, off-road and desert tours, diving, sportfishing, whale-watching, surf lessons and private yacht charters, plus event extras such as fireworks, entertainers, photographers and drone filming with certified pilots.

What to expect

Engagements begin with an interview about needs and preferences, from which the team builds a tailored plan. Pricing is presented as all-inclusive, without add-ons for fuel, tolls, insurance or permits. Butler service can be booked in six-hour or twelve-hour shifts, or as round-the-clock live-in or on-call support. Staff are bilingual and experienced with American, Canadian and Mexican clients, which smooths everything from airport arrival at SJD to a last-minute dinner change.

Good to know

  • Booking: through the inquiry form on the official site, or by phone to the Mexico or US office during weekday business hours.
  • Best for: villa guests and private travelers who want one discreet fixer for logistics, staff and activities.
  • Coverage: Cabo San Lucas, San José del Cabo, Todos Santos, the East Cape and La Paz.
  • Services include VIP arrival assistance at SJD.

Also in Private Service

The rest of the ten

01Cabo PlatinumRegion-wideAn all-in-one luxury provider covering 100-plus villas, yachts up to 200 ft, private jets, butlers and chefs, with a dedicated concierge for each stay.02Karla Casillas & Co.Region-wideA wedding and event planner founded in Los Cabos over twenty years ago, working with the top resorts including Montage, Four Seasons and One&Only.03FlyCaboSan José del CaboPrivate helicopter flights from the airport's FBO terminal: air-taxi transfers, private helipad landings, and trips to Cabo Pulmo and Magdalena Bay.04Del Cabo WeddingsRegion-wideA full-service wedding planner with two decades in Los Cabos, with sister brands for design, rentals and florals.05Amy Abbott EventsRegion-wideA Los Cabos planning and design firm known for styled destination weddings and events.06Wide Open BajaCabo San LucasSince 1997, guests have driven race-built Baja Challenge cars on a private Cabo track and on multi-day desert routes.08La Cava Wine Room at Las VentanasTourist CorridorThe resort's wine room, bookable for private dinners, within a culinary programme that includes underground-cooked barbacoa with mezcal.09Cabo Private ChefRegion-wideChef Tez Abbott's villa dining service: tasting dinners, cocktail parties, yoga brunches and pre-arrival kitchen stocking.10Luxury Villa CollectionsTourist CorridorVilla rentals in Cabo del Sol and Palmilla with in-house concierge, private chef and catering, and staffed breakfast and lunch.

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